Pioneering licensing excellence Since 1993
Established in 1993, Signet has been at the forefront of the licensing industry in South Africa, setting the standard for global reintegration opportunities. With a focus on bespoke solutions and client success, Signet continues to lead the way in licensing, brand, and event management services.
successful events
Signet Licensing has over 20 years’ experience of conceptualising event merchandise and retailing for major events in South Africa. Our portfolio of successful events includes the following:
- HSBC CT SVNS (Recurring)
- ICC Women’s T20 World Cup South Africa 2023
- Rugby World Cup Sevens South Africa 20222
- Netball World Cup Cape Town 2023
- Castle Lion’s Series
- Rugby Championship (South African leg)
- Stormers Home Games (DHL stadium) URC
- WP Home Games (DHL Stadium) Currie Cup
eCOMMERCE EXPERIENCE
Signet Licensing proudly brings you over 15 years of expertise in managing online stores for various clients. Our portfolio includes:
- www.sarugbyshop.co.za
- www.stormersshop.co.za
- www.sundownsfc.store
- nwc2023.shop
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YEARS’ EXPERIENCE
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HAPPY CUSTOMERS
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CLIENTS
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EVENTS
What Our Clients Say
Fast, efficient clear communication is how I have experienced my dealings with the SA Rugby website over the years. A real pleasure time and time again.
We’ve been working with Signet as the official licensed merchandise partner for the Springboks for the last 3 years. They respond favourably to all of our needs and never disappoint! From high-quality products to timely deliveries, they make the entire process seamless. Their team (Tasneem in particular) is responsive, creative and always ready with fresh ideas to help us stand out. Highly recommend for anyone looking to elevate their brand with custom merchandise!
Our partnership with Signet for the Merchandising and Licensing of the 2023 Netball World Cup, was an unmitigated success.With no comparable events of this scale for Women’s sport in South Africa to benchmark from, along with some unforeseen last minute branding challenges to overcome, our initial forecasts were arguably conservative. Notwithstanding above, their ability to pivot on ground, resulted in record breaking SA Merch & Licensing event sales, (out-performing the 2023 ICC WWC and HSBC SVNS – CT) – delivering an essential evidence-based case study on the future commercial value of Women’s Sport.
