About Us

Background

Signet Licensing is a specialist South African Sports and Brand Licensing agency.

Founded in 1993 to pursue licensing opportunities following South Africa’s admission to the international community after years of political isolation.

Established the South African Rugby / Springbok Licensing Programme in 1996.

BBBEE Level 2 QSE

Corporate brand licensing expertise added to Signet’s team with experience in developing high profile international licensing programmes such as Men’s Health and Women’s Health, Jack Daniel’s and Stanley Black & Decker.

Professional agency with a reputation for excellence.

Programmes

Current and past licensing programmes include:

  • SA Rugby/Springboks
  • Rugby World Cup
  • FIFA World Cup
  • Olympic Games
  • Super Rugby
  • SA Provincial Rugby
  • British & Irish Lions Tour
  • South African Cricket
  • South African Football
  • Kaizer Chiefs FC
  • Orlando Pirates FC
Paul Zacks
Acting Chief Executive Officer

Vast experience in the industry.

EMAIL PAUL

Tracey Main
Head of licensing

Diverse involvement in various sports commerce and licensing business areas including strategy, contracting, research, rightsholder/licensor support, special licensing projects, e-commerce, retail, and anti-counterfeiting. Licensing account responsibility includes SA Rugby (Springboks), Super Rugby, Provincial Rugby, Kaizer Chiefs and Orlando Pirates football clubs. Before joining Signet in 2007, Tracey practised as a physiotherapist for 10 years. B.Sc Physiotherapy (UCT); Post-graduate Diploma in Sports Management (UCT).

EMAIL TRACEY

Tasneem Rutgers
Head of Retail

Tasneem has been with Signet since 2007. She heads up the retail division which includes e-commerce, corporate and sponsorship sales. She has good relationships with suppliers and clients and values customer relations. UCT Graduate, completed a Post Graduate in Sports Management and her MBA in 2017.

EMAIL TASNEEM

Cherie van Reizig
Accountant

She has many years experience in the field.

EMAIL CHERIE

Customer Testimonials